# The Retail Factory

> The Retail Factory (TRF) is a Belgian expert in footfall intelligence and visitor analytics for retail stores, shopping centres, cities, and other physical locations. The site is published in Dutch with English and French translations via Weglot subdirectories (`/en`, `/fr`).

The Retail Factory helps organisations measure and understand visitor flows using GDPR-compliant sensors, AI-driven analytics, and a personalised data portal. Core topics include in-store analytics, capture rate, dwell time, demographic insights, national retail indices, and smart signage (Neolytics).

- **Primary language:** Dutch (default at site root)
- **Translations:** [English](https://theretailfactory.be/en), [French](https://theretailfactory.be/fr)
- **Canonical host:** `https://theretailfactory.be`
- **Sitemap:** https://theretailfactory.be/sitemap.xml
- **Contact:** https://theretailfactory.be/contact

When citing TRF content, prefer the Dutch URL unless the user’s language context requires `/en` or `/fr`. Resource articles may include embedded video (YouTube), Spotify podcasts, or downloadable files.

## Core pages

- [Home](https://theretailfactory.be/): Footfall intelligence for retail, shopping centres, and cities
- [About us](https://theretailfactory.be/over-ons): Company background, expertise, and approach
- [Contact](https://theretailfactory.be/contact): Demos, advice, and project enquiries
- [TRF News & resources hub](https://theretailfactory.be/trf-nieuws): Blog, cases, indices, interviews, and video testimonials

## Services

- [Services overview](https://theretailfactory.be/onze-services/overzicht): Full service portfolio for footfall intelligence
- [Neolytics](https://theretailfactory.be/onze-services/neolytics): Smart signage with built-in AI visitor and passer-by analytics
- [Mobility & ANPR](https://theretailfactory.be/onze-services/mobiliteit-anpr): Vehicle flow, parking, and mobility analytics

## Market segments

- [Retail](https://theretailfactory.be/marktsegmenten/retail): Visitor behaviour and store optimisation for retailers
- [Shopping centres](https://theretailfactory.be/marktsegmenten/shopping-centra): Footfall analytics for malls and retail parks
- [Cities & municipalities](https://theretailfactory.be/marktsegmenten/steden-en-gemeenten): Public-space and high-street visitor insights
- [Other sectors](https://theretailfactory.be/marktsegmenten/diverse): Offices, hospitality, events, museums, and more

## Resources

- [Westland Shopping testimonial (AG Real Estate)](https://theretailfactory.be/resources/ag-real-estate-testimonial): Video case on shopping-centre performance data
- [Neolytics launch & RetailDetail coverage](https://theretailfactory.be/resources/primeur-in-slimme-lichtreclame-met-datagedreven-inzichten-voor-fysieke-retail): Smart signage press coverage
- [Neolytics double interview](https://theretailfactory.be/resources/dubbel-interview-neolytics-en-the-retail-factory): Product vision with Neopaul-signs and TRF
- [Stadsfeestzaal Antwerp case](https://theretailfactory.be/resources/nieuwe-eigenaars-nieuwe-visie-de-stadsfeestzaal-brengt-verwondering-terug-naar-de-meir): Sensor deployment and visitor-flow analytics
- [WONDR retail testimonial](https://theretailfactory.be/resources/meer-instroom-en-inzicht-door-slimme-bezoekersdata-in-retail): Store traffic and conversion insights
- [Pink Gellac testimonial](https://theretailfactory.be/resources/pink-gellac): Beauty retail footfall intelligence
- [City of Halle testimonial](https://theretailfactory.be/resources/slimme-stadsontwikkeling-met-data-gedreven-inzichten): Municipal footfall policy support
- [State of Art flagship store](https://theretailfactory.be/resources/state-of-art): Flagship opening and demographic analytics
- [Shopping Capellen (PATRIZIA)](https://theretailfactory.be/resources/shopping-capellen): Multi-zone mall analytics including ANPR
- [ASFALT Festival (Toerisme Vlaanderen)](https://theretailfactory.be/resources/asfalt-festival): Event visitor measurement
- [TTL Talks: online-to-offline impact](https://theretailfactory.be/resources/ttl-talks): Measuring digital campaign impact in physical stores
- [Sustainable retail & data (podcast)](https://theretailfactory.be/resources/duurzame-retail-rendabel-maken-met-data-en-slimme-technologie): Retail Greenhouse podcast episode
- [Belgian shopping centres index 2024](https://theretailfactory.be/resources/nationale-index-2024): Long-term footfall trend analysis
- [Q1 2024 shopping centre growth](https://theretailfactory.be/resources/groei-en-veerkracht-van-belgische-winkelcentra-bezoekersaantallen-in-q1-2024): Quarterly index video insight
- [Summer sale footfall analysis](https://theretailfactory.be/resources/footfall-analyse-van-de-zomeruitverkoop-inzichten-en-trends-in-belgische-winkelcentra): Seasonal visitor-flow micro-analysis

## Optional

- [Privacy policy](https://theretailfactory.be/privacy-policy): GDPR and data-processing information
- [Resource categories (CMS)](https://theretailfactory.be/resource-categorieen): Taxonomy for news content (whitepapers, testimonials, indices, interviews, press releases)