Various.
Discover how to optimise your office, hospitality business, event, museum or other physical location with advanced insights into visitor behaviour!
Thanks to advanced technology and a user-friendly data platform, you can accurately track the movements of your guests or visitors. Through real-time analyses, we provide detailed information on how people move within your environment.
With this collected data, you can discover new opportunities to better understand the behaviour of your staff, visitors and location. Then use these insights to further optimise the experience in your office, hospitality venue or event.
Would you also like to;
Optimise the efficiency of your office or building?
Generate additional visitors?
Measure and optimise the impact of events?
Increase the accuracy of your current data?
Map visitor flows?
And much more...?
Some of our partnerships.
SUCCESS THROUGH VISITORS ANALYTICS.
Get to know your visitors and discover how smart data analysis and footfall intelligence enable better decisions for stores, shopping centres, cities and other locations.
How can we help?
Specific data on hospitality venues, offices and events provides valuable insights into customer behaviour and preferences, enabling businesses to better understand how to optimise their services, offering and marketing strategies.
The number of visitors refers to the total number of people who enter your store or location, while the number of passers-by includes people who walk past the location without entering. The number of passers-by can be used to assess the potential of your location and make data-driven investments, such as reorganising the store or giving the shop window a new look.
We work based on Wi-Fi signals, ANPR sensors and dome counters. We capture Wi-Fi signals with scanners that we place with network partners in the city. We place these scanners at locations where you wish to measure. The signals we capture are anonymous and not linked to the smartphone user.
In addition, we use optical 3D and flexidome sensors that count visitors. This hardware has up to 99% accuracy.
These devices have 2 functions: counting visitors and calibrating the scanners. We filter residents and, if desired, employees from the totals based on parameters to be agreed together.
Our portal has an open structure. We can easily integrate other data via API and customise the portal to the client's needs. On the other hand, we can also transmit our data via API. This gives our customers the ability to combine it with other data in their own portal.
Reliability can be guaranteed by:
- Constantly calibrating and adjusting measurements = what is counted versus what is actually observed.
- Checking the ratios between the number of measured people versus the number of measured Wi-Fi signals.
- Comparing measurements with other counting points and available data.
The mandate to share this data with third parties is entirely yours. All data is fully GDPR compliant. For publication if desired, please include source attribution. We do not know who is present in the city centre. We do know how many people are present and how long they stay, etc…
Any questions?
Feel free to contact us at info@theretailfactory.eu.
We are ready to answer all your questions and help you with your retail challenges.