Retail Insights & Innovation

Discover how Neolytics, the smart illuminated advertising from The Retail Factory TRF), is transforming physical retail with data-driven insights, visitor analysis, and smart signage. In collaboration with Neopaul-signs, Neolytics combines Neolytics , custom-made design with advanced sensors, giving retailers, shopping centers, and cities complete insight into visitor flows, behavioral data, and marketing impact—all fully GDPR-compliant. Neolytics physical visibility measurable and strategically deployable. Organizations can see exactly which zones receive the most attention, how passers-by and visitors interact with shop windows or pylon signage, and optimize their location performance and visitor experience. In this way, TRF transforms visibility into intelligent, data-driven decisions for the physical retail environment.

Neolytics, the smart illuminated advertising system from The Retail Factory TRF), is receiving media attention as a first in Belgium. RetailDetail recently reported on this innovative solution, which combines aesthetic design with advanced sensors and AI-driven visitor analysis.

The iconic Stadsfeestzaal on Antwerp's Meir is getting a new lease of life. Thanks to the efforts of new owners, a strong creative team and the clever use of footfall intelligence from The Retail Factory , the hall is once again becoming a vibrant center of retail and experience. We spoke with Philippe Blondé, creative director of the Stadsfeestzaal, and Jef Van Herck, commercial director at The Retail Factory, strategic partner of the retail sector by providing relevant and detailed footfall insights.

✨ Discover how WONDR, the Belgian brand committed to a sustainable and plastic-free bathroom, uses data to optimize store traffic and analyze customer flows.

In this episode of The Retail Greenhouse, Retail Office's podcast, hosts Sanne Belboom and Anne-Katrien Celis chat with our Commercial Director Jef van Herck of The Retail Factory.

In this video, The RetailFactory takes you to Shopping Capellen in Luxembourg, where we demonstrate how our smart sensors collect real-time data on visitor flows, vehicle movements and shopping behavior for PATRIZIA SE- fully GDPR compliant.

In this video, discover how city of Halle is partnering with The Retail Factory (TRF) to strengthen city policies with smart data technology.

It is 2022. The world is still recovering from the effects of the pandemic, and retail has been hit hard. Shopping centers, once bustling centers of activity, are eerily quiet.

In this video, discover how State Of Art, a leading retailer in timeless menswear, used the opening of their new flagship store in Antwerp to showcase their updated brand.