Privacy Policy

Your personal data and privacy are hugely important to The Retail Factory. The purpose of this policy is to inform you about how we use data and to make us legally compliant with GDPR (General Data Protection Regulation) legislation or AVG (General Data Protection Regulation).

What data is processed

We process the data that is entered by customers in the contact form: name, email, subject and message. We also process information about who visits the website and from which domain they were referred. For this we use a third-party application. Please refer to the section about Google.

Who processes the data

The Retail Factory

  • Company: The Retail Factory Int.
  • VAT number: BE 0820.010.977
  • E-mail: info@theretailfactory.be
  • Address: Straatsburgdok - Noordkaai 33 - Antwerp 2030 - Belgium

Upshift

  • Company: upshift
  • VAT number: BE 0729.775.243
  • E-mail: info@upshift.be
  • Address: Reeboklaan 10, 2970 Schilde

Webflow

For our hosting and contact forms we work with Webflow. Here a limited amount of data is processed by software in accordance with GPDR legislation, such as the name of your company and submissions via contact forms.

More info

Google

Google Tag Manager (GTM) is a tag management system to manage JavaScript and HTML tags used for tracking and analytics on Web sites. Tags are small code elements used to measure traffic and visitor behavior, among other things: to understand the effect of online advertising and social channels; to set up remarketing and audience orientation; and to test and optimize Web sites. GTM makes it easier for us to integrate and manage our tags. We use GTM on our website to include Google Analytics tracking. For full details regarding Google's processing of data, please visit here:

Google Privacy Policy

Google Tag Manager Use Policy

Cookie Policy

To improve your user experience on the website, we keep track of which language you prefer. This is kept permanently in the browser's local storage under the name "gatsby-intl-language" and as a value "nl", "fr" or "en". If you want to delete this data, you can do so by deleting cookies. The local storage is also deleted. We also keep track for one year whether you agree with the cookies on our website in the form of a traditional cookie 'theretailfactory-cookie-consent' and value 'true' if agreed. We use the following third-party cookies:

  • _ga: Expiration date: 2 years. To distinguish users.
  • _gid: Expiration time: 24 hours. To distinguish users.
  • _fbp: Expiration date: 3 months. Facebook marketing.

Your rights

Right of inspection

If you would like access to your data, you may request it by emailing info@theretailfactory.be. We will process your request within one month, sharing a summary of the data collected and how it is used.

Right of improvement

You have the right to have your data amended or corrected.

Right to restrict or object to data processing

If you have submitted a request for erasure, we check the data for accuracy, the data has been processed unlawfully or the data is necessary for a legal claim, you can request a restriction of processing. You address this request to info@theretailfactory.be and we will restrict processing within one month. Do you not want us to process your data? Then object via info@theretailfactory.be and we will stop processing your data as soon as possible (within 3 months of the request). Exceptions to this are again the data that we have to keep on the basis of a legal obligation (e.g. accounting) or on the basis of an agreement.

Right to data portability

You have the right to obtain the data you have provided to us in a structured, common and machine-readable form. This allows you to transfer the data to another data controller.

Right to withdraw consent

Your consent may be revoked at any time. Naturally, this only affects the data that we have obtained on the basis of your consent. The data that we obtain or must keep on the basis of a legal obligation (e.g. bookkeeping) or on the basis of a contract are thus excluded.

Complaints

Complaints about how we process your data should be reported to The Belgian Commission for the Protection of Privacy