Various.
Discover how you can optimize your office, hospitality business, event, museum or other physical locations with advanced visitor behavior insights!
Thanks to advanced technology and a user-friendly data platform, you can accurately track the movements of your guests or visitors. Through real-time analytics, we provide detailed information about how people move within your environment.
With this collected data, you can discover new opportunities to better understand the behavior of your employees, visitors and the venue. Then use these insights to further optimize the experience in your office, hospitality or event.
Do you also want to;
Optimize the efficiency of your office or building?
Generate extra visitors ?
Measure and optimize the impact of events?
Increase the accuracy of your current data?
Map the visitor flows ?
And even more...?
Some of our partnerships.
How can we help?
Specific data on hospitality businesses, offices and events provides valuable insights into customer behavior and preferences, allowing companies to better understand how to optimize their services, offerings and marketing strategies.
The number of visitors refers to the total number of people who enter your store or location, while the number of passersby includes those who merely walk past the location without entering. The number of passers-by can be used to assess the potential of your location and make data-driven investments, such as rearranging the store, giving the window display a new look.
We work on the basis of Wi-Fi signals, ANPR sensors, and dome counters. We capture the Wi-Fi signals with scanners that we place at network partners in the city. We place these scanners at locations where you want to measure. The signals we capture are anonymous and not related to the smartphone user.
We also use optical 3D and flexidome sensors that count visitors. This hardware has an accuracy of up to 99%.
These devices have two functions: counting visitors and calibrating the scanners. We filter residents and, if desired, employees from the totals based on parameters to be discussed.
Our portal has an open structure. We can easily integrate other data via API and customize the portal. On the other hand, we can also forward our data via API. This allows our customers to combine it with other data in their own portal.
Reliability can be guaranteed by:
- Constantly calibrating and checking the measurements = what is counted compared to what is actually observed.
- Checking the ratios between the number of people measured and the number of Wi-Fi signals measured.
- Comparing the measurements with other counting points and available data.
The mandate to share this data with third parties rests entirely with you. All data is fully GDPR compliant acquired. So also for publication if desired, please mention the source.Who is present in the city center, we do not know. We do know how many are present and how long they stay etc....
Any questions?
Feel free to contact us at info@theretailfactory.eu.
We are ready to answer all your questions and help you with your retail challenges.