Cities and towns.
Using visitor data to optimize your city?
Using the latest technology and a user-friendly data portal, discover how visitor flows move through your city. Thanks to real-time measurements, we offer accurate visitor data. These data collections offer new insights about the behavior of your visitors. You can then work with the results to optimize your city.
Do you also want to;
Map the performance of your city or municipality?
Map the visitor flows and dwell times ?
Measure and optimize the impact of events ?
Want to increase the share of returning visitors ?
Tackling mobility in your commercial centre?
And even more...?
Some of our partnerships.
How can we help?
City-specific data provides valuable insights into customer behavior and preferences, allowing cities and municipalities to better understand how to optimize the shopping experience, assortment, and marketing strategies.
By utilizing visitor data, cities and municipalities can optimize their commercial centers, improve mobility, optimize marketing efforts, measure the success rate of an event, etc.
We operate on the basis of WiFi signals and dome counters. We capture the WiFi signals with scanners that we place at network partners in the city. We place these scanners at locations where you want to measure.
The signals we capture are anonymous and not related to the smartphone user. We also use optical dome sensors that count visitors. These devices have two functions: counting visitors and calibrating the scanners in a dynamic and exclusive way. We filter residents and, if desired, employees from the totals based on parameters to be discussed.
Our portal has an open structure. We can easily integrate other data via API and customize the portal. On the other hand, we can also forward our data via API. This allows our customers to combine it with other data in their own portal.
Reliability and accuracy can be guaranteed by:
- Constantly calibrating and adjusting the measurements = what is counted compared to what is actually observed.
- Checking the ratios between the number of people measured and the number of Wi-Fi signals measured.
- Comparing the measurements with other counting points and available data.
The mandate to share this data with third parties rests entirely with you. All data is fully GDPR compliant acquired. So also for publication if desired, please cite the source. Who is present in the city center, we do not know. We do know how many are present and how long they stay etc.
Any questions?
Feel free to contact us at info@theretailfactory.eu.
We are ready to answer all your questions and help you with your retail challenges.