The Retail Factory, experts in footfall intelligence.
Are you looking for a strategic partner in the retail sector, specializing in footfall intelligence and retail analytics? Then The Retail Factory TRF) is your ideal partner. For more than 10 years, we have been supporting physical retail by counting visitors and customers, collecting accurate visitor numbers, and translating that data into valuable insights. With our high-quality and smart customer counters, in-depth data analysis, and strategic advice , we map consumer behavior in stores, shopping centers, retail parks, cities, municipalities, and other physical locations.
With over 40 years of combined experience in the retail sector, we understand the challenges faced by retailers and physical locations like no other. From counting and analyzing visitor flows to location optimization, improving the customer experience, and measuring performance, our expertise enables us to provide targeted and effective solutions for every phase of the physical retail environment.
By systematically counting customers and visitors and linking this data to data-driven insights, we help organizations make better decisions about (store) layout, mobility, staff planning, marketing campaigns, optimizing customer flows, and more. Our goal is clear: to increase your success with measurable solutions that make a real impact .
Would you also like to use smart customer counters, powerful footfall intelligence, and visitor analysis, fully tailored to your location(s)?
Contact us today for a no-obligation consultation.
Why The Retail Factory?
We help organizations with physical locations, from retail and shopping centers to cities and municipalities, with relevant insights and advice on visitor behavior.
Accurate microdata.
We provide accurate, comprehensive, and real-time microdata with up to 99% accuracy . This allows us to answer questions about visitor numbers, origins, and behavior in physical locations.
100% GDPR compliant.
We guarantee 100% GDPR compliance. Our systems are designed to ensure visitor privacy and data security, allowing organizations to gather reliable insights without risk.
Retail expertise and experience.
With our many years of experience in the retail sector, we understand both the challenges and opportunities. By combining this knowledge with insights into visitor behavior, we help organizations make strategic decisions and optimize their performance.
Innovative technologies.
We combine innovative technologies such as real-time tracking, advanced data analysis, and AI algorithms with our own forward-looking vision of innovation. This allows us to measure visitor behavior accurately and reliably, both today and in the future.
User-friendly portal.
Our fully personalized, user-friendly, and proprietary data portal provides real-time insights into visitor behavior, footfall analytics, and location optimization, enabling you to improve marketing, redesign, revenue, and more.
Service and partnership.
As a strategic partner within the sector, high-quality service, customer-focused SLAs, and well-considered advisory solutions are central to our approach, with a clear focus on the growth and success of our partners. This ensures that you always have access to accurate and relevant data.
Our management team.
Our management team sets the direction of The Retail Factory and supports our growth, innovation and day-to-day operations.
Peter maintains an overview of ongoing collaborations. He advises and assists team members and has a personal approach, both internally within the organization and externally in communication with customers. He always puts the customer first.
With more than 20 years of experience in retail, he has a broad knowledge of the retail landscape!
As the driving force behind our commercial strategies and a deep-rooted belief in the power of personal connection, Jef employs a "tailored" approach in every interaction, both within our organization and in contact with our valued clients.
His expertise and passion along with his more than 20 years of experience within the retail industry, have an undeniable impact on our success and our clients' success stories.
As the person responsible for our operational organization, Luc ensures that processes, teams, and systems fit together seamlessly. With a strong focus on structure, efficiency, and continuous improvement, he monitors the quality of our services and supports every step of project implementation.
His analytical insight makes him a crucial link between IT, technical implementation, and finance. Thanks to his drive, we are building a solid, scalable, and future-oriented organization that delivers on our customer promises every day.
Our commercial and operational team.
Our commercial and operational team ensures smooth cooperation, quality control, and strong support for our partners every day.
Koen is The Retail Factory guardian of quality, precision, and reliability at The Retail Factory .
As Quality Manager, he ensures that every data point is accurate, every measurement is clear, and every partner can count on insights that really make a difference.
With years of experience in the retail sector, Koen understands how crucial reliable data is for strong decision-making. His strength lies in monitoring and optimizing processes so that every detail is perfect for our partners,
which aligns seamlessly with our core values: precision, innovation, service, and actionable intelligence.
Damien is responsible for developing and managing the customer portfolio in French-speaking Europe.
He supports organizations in their growth process by actively contributing ideas, understanding their needs, and guiding them toward solutions that create value.
With more than 18 years of experience in various commercial roles, he combines commercial agility with excellent customer relations. His strength lies in building trust, developing strong partnerships, and delivering a service that leads to long-term success.
Elin joins the team as Marketing & Sales Assistant, following her previous experience as a Junior Consultant and her background in Digital Marketing & Communication.
With a passion for strategy and creativity, she is responsible for the entire marketing side of the business. From website, design, and SEO to LinkedIn communication and branding, Elin ensures that The Retail Factory expertise and insights are communicated The Retail Factory and powerfully.
Always looking for innovative and creative ways to The Retail Factory , she takes our marketing and communication to the next level.
Our technical data team.
In addition to our colleagues in the office, we have a strong technical team working behind the scenes.
Our technicians are out in the field every day installing, maintaining, and optimizing our technologies for our customers. Thanks to their expertise, we can ensure that every solution works flawlessly from day one.
Our Data & IT department develops and maintains the portal, manages data flows and links, and monitors the accuracy and security of the data.
Our data scientists analyze the data, create customized insights, and ensure that each partner always receives relevant, reliable, and up-to-date information in a personalized digital environment.
SUCCESS THROUGH VISITORS ANALYTICS.
Get to know your visitors and discover how smart data analysis and footfall intelligence enable better decisions for stores, shopping centers, cities, and other locations.
