The Retail Factory, experts in footfall intelligence.

Are you looking for a strategic partner in the retail sector, specializing in footfall intelligence? Then TRF is your optimal partner. Our team has been helping the retail sector for more than 10 years by delivering relevant and detailed insights together with advice and support on visitor behavior, from and for the physical retail environment.

Our team has more than 40 years of combined experience in the retail industry. With this in-depth expertise, we are familiar with all the ins and outs of the industry and the various challenges retailers face.

Our extensive experience enables us to provide effective solutions to any pain points that may arise in the retail world. We understand the needs of our clients and are committed to providing high-quality services that truly impact their success.

Would you also like to benefit from smart retail solutions?
Then contact us now for a no-obligation consultation.

Footfall intelligence, where technology and retail insight come together.

Why The Retail Factory.

We help the retail sector by providing relevant detailed insights and advice on visitor behavior from the physical retail environment.

Accurate micro and macro data.

We provide accurate micro and macro data and answer questions about visitor numbers and origins in cooperation with telecom providers.

gdpr

100% GDPR compliant.

Visitor privacy and security are our top priority. We comply with GDPR with carefully designed systems that protect individual privacy.

Retail expertise and experience.

Our extensive experience in retail enables us to provide valuable insights that help clients make strategic decisions and improve performance.

Innovative technologies.

Our approach includes advanced technologies such as real-time tracking, data analytics and AI algorithms for accurate measurements of visitor behavior and frequency.

trf portal

User-friendly portal.

Our easy-to-use data portal provides real-time insights for site redesign, marketing and revenue enhancement.

Service and partnership.

We are your strategic partner in the retail sector. With high-quality services and support, we help your retail business grow and succeed.

Our management team.

Our management team sets the direction of The Retail Factory and supports our growth, innovation and day-to-day operations.

peter
Peter D'Hoore
Chief Executive Officer

Peter maintains an overview of ongoing collaborations. He advises and assists team members and has a personal approach, both internally within the organization and externally in communication with customers. He always puts the customer first.

With more than 20 years of experience in retail, he has a broad knowledge of the retail landscape!

jef
Jef Van Herck
Chief Commercial Officer

As the driving force behind our commercial strategies and a deep-rooted belief in the power of personal connection, Jef employs a "tailored" approach in every interaction, both within our organization and in contact with our valued clients.

His expertise and passion along with his more than 20 years of experience within the retail industry, have an undeniable impact on our success and our clients' success stories.

luc
Luc Van Rompaey
Chief Operational Officer

As the person responsible for our operational organization, Luc ensures that processes, teams, and systems fit together seamlessly. With a strong focus on structure, efficiency, and continuous improvement, he monitors the quality of our services and supports every step of project implementation.

His analytical insight makes him a crucial link between IT, technical implementation, and finance. Thanks to his drive, we are building a solid, scalable, and future-oriented organization that delivers on our customer promises every day.

Our commercial and operational team.

Our management team sets the direction of The Retail Factory and supports our growth, innovation and day-to-day operations.

Smiling man with beard and mustache wearing a suit and patterned tie looking to the side.
Koen Daalman
Quality manager

Koen is The Retail Factory guardian of quality, precision, and reliability at The Retail Factory .
As Quality Manager, he ensures that every data point is accurate, every measurement is clear, and every partner can count on insights that really make a difference.
With years of experience in the retail sector, Koen understands how crucial reliable data is for strong decision-making. His strength lies in monitoring and optimizing processes so that every detail is perfect for our partners,
which aligns seamlessly with our core values: precision, innovation, service, and actionable intelligence.

Portrait of a bald man with a trimmed beard wearing a dark blazer and white shirt.
Damien Mouila
Account manager

Damien is responsible for developing and managing the customer portfolio in French-speaking Europe.
He supports organizations in their growth process by actively contributing ideas, understanding their needs, and guiding them toward solutions that create value.
With more than 18 years of experience in various commercial roles, he combines commercial agility with excellent customer relations. His strength lies in building trust, developing strong partnerships, and delivering a service that leads to long-term success.

Black and white portrait of a young woman with long wavy hair wearing a strapless top.
Elin Janssens
Marketing & Sales Assistant

Elin joins the team as Marketing & Sales Assistant, following her previous experience as a Junior Consultant and her background in Digital Marketing & Communication.
With a passion for strategy and creativity, she is responsible for the entire marketing side of the business. From website, design, and SEO to LinkedIn communication and branding, Elin ensures that The Retail Factory expertise and insights are communicated The Retail Factory and powerfully.
Always looking for innovative and creative ways to The Retail Factory , she takes our marketing and communication to the next level.

Our technical data team.

In addition to our colleagues in the office, we have a strong technical team working behind the scenes.
Our technicians are out in the field every day installing, maintaining, and optimizing our technologies for our customers. Thanks to their expertise, we can ensure that every solution works flawlessly from day one.

Two men in a warehouse or large indoor workspace with ladders, boxes, and equipment; one man faces away wearing a jacket withThe Retail Factory logo.
Person working at a desk with a laptop and large monitor displaying charts and graphs, with office windows in the background.

Our Data & IT department develops and maintains the portal, manages data flows and links, and monitors the accuracy and security of the data.
Our data scientists analyze the data, create customized insights, and ensure that each partner always receives relevant, reliable, and up-to-date information in a personalized digital environment.

SUCCESS THROUGH VISITORS ANALYTICS.

Really get to know your visitors and see how smart data analytics helps you make better choices and grow your business.

Read our insights

Stay up to date with the Latest trends and developments in the Retail World.

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