Success through analysis of your visitors.

Count visitors and passers-by. Understand their behavior and demographics. Optimize performance.
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The Retail Factory a European expert in footfall intelligence for over 10 years. We help organizations make data-driven decisions by counting visitors and analyzing their behavior. Thanks to high-quality European technologies and hardware with innovative AI algorithms, combined with an accurate, personalized data portal, we collect and analyze microdata on visitor flows and location performance 24/7, with 99% accuracy.

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From the number of passers-by and visitors to behavior and demographic data: we convert raw data into concrete insights, advice, and guidance. This allows you to optimize the performance of your location and increase the impact of every decision.

Curious about what we can do for you? Please contact us or see what we can do for your market segment. From smart offices and shopping centers to stores, cities, and municipalities.

Discover our market segments >contact us >

Some of our partnerships.

Visitor behavior & location performance, our passion.

We have our own in-house developed hardware and software solutions, which process visitor data directly and anonymously.

Using advanced technologies, including WiFi scanners and optical 3D, dome, and ANPR sensors, we collect accurate data: from counting customers and visitors to in-depth analyses of their behavior. In addition, our systems are enriched with innovative AI algorithms and offer full API integration for seamless connections with other systems.

This allows us to stay up to date and offer you the most current insights.

The latest technologies

Careful data collection

Systems that help you optimize

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Discover your smart retail solutions with us.

Interested in the sectors we operate in? Click through to find out more.

Retail.

Make data-driven decisions based on your retail visitor data.

Discover our retail solutions

Shopping centers.

Find out how to go to the maximum within your retail park or shopping center.

Improve your shopping location

Cities and towns.

Find out how the flow of people moves through your city!

Get insight into your city

various.

Find out how to optimize your offices, hospitality business, event, museums and others.

Obtain customized analytics

Experiences that speak.

Discover how we are making a difference in the retail world, through the eyes of our partners.

"Thanks to The Retail Factory Factory's innovative solution, we gain valuable insights into the city's visitor flows, allowing us to track evolutions and evaluate the effectiveness of our actions and events. The next step is to combine these insights with additional data, such as mobility and parking data, to get an even more complete picture and further optimize our city."

Heleen Van Bellingen

Expert Innovation
City of Halle

"Thanks to The Retail Factory , we can see exactly how the customer moves in and around the store and this completely anonymously, which is very valuable data for us because it allows us to be much more responsive to our customer's behavior."
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Kirsten de Ruiter

Retail Manager
Pink Gellac

"Thanks to The Retail Factory 's footfall intelligence services, we have gained crucial insights into visitor traffic, which is essential for optimizing our shopping centers. Their expertise has significantly improved our operational efficiency. An indispensable partner."

Hans Van Laer

Head of Marketing & Research
Ceusters

Curious about their full story and how The Retail Factory supports The Retail Factory with footfall intelligence, visitor data, and strategic insights?
Click on the logos of Stad Halle and Pink Gellac to view their testimonials,
or visit the TRF news page for additional videos, customer cases, blogs, and current figures on visitor behavior and location performance.

SUCCESS THROUGH VISITORS ANALYTICS.

Get to know your visitors and discover how smart data analysis and footfall intelligence enable better decisions for stores, shopping centers, cities, and other locations.