Shopping centers and retail parks.
Analyze opportunities within your retail park or shopping center thanks to innovative visitor insights!
We collect visitor behavior in and around locations using our own developed and unique methodology, bringing the data together in a convenient web portal. All our measurements take place in real-time, so you always have a precise and accurate overview of the visitor data in your retail park or shopping center.
Receive concrete insights into visitor behavior and put it to work immediately!
Do you also want to;
Measure the performance of your shopping centre or retail park?
The visitor flows, dwell times and the mobility mapping?
Measure and optimize the impact of marketing and events ?
Increase the accuracy of the current data?
Visitors even better analyze, from gender to origin ?
And even more...?
Some of our partnerships.
How we can help.
Specific data for shopping center and retail parks provides valuable insights into customer behavior and preferences, allowing owners and managers to better understand how to optimize customer experience, assortment and marketing strategies.
- The number of cars entering the parking lot of your retail park or shopping center
- The number of visitors, including new and unique visitors
- The average length of stay of visitors in your shopping center, including a precise time distribution and peak times
- The frequency with which visitors return
- The ability to compare data between different locations and/or periods
- The gender of your visitors
By leveraging visitor data, retail park and shopping center stores can improve operational efficiency, optimize marketing efforts and provide improved customer service. This can ultimately lead to improved overall site performance and profitability.
We use customer counters in the form of optical 3D, dome and LPR sensors and WIFI scanners. The signals we capture are anonymous and unrelated to the user.
The sensors have 2 functions. Counting visitors and calibrating the scanners.
Our portal has an open structure, which allows us to easily integrate other data via API and customize the portal for the customer. On the other hand, we can also forward our data via API so that customers can combine it with other data in their own portal.
Reliability can be ensured by constantly calibrating and calibrating the measurements, checking the ratios between the number of people measured and the number of WIFI signals measured, and comparing the measurements with other counting points and available data.
Any questions?
Please feel free to contact us at info@theretailfactory.be.
We are ready to answer all your questions and help you with your retail challenges.
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