Shopping centres and retail parks.
Analyse the opportunities within your retail park or shopping centre thanks to innovative visitor insights!
We collect visitor behaviour in and around locations using our own developed and unique methodology, bringing the data together in a clear web portal. All our measurements take place in real time, so you always have an accurate overview of visitor data in your retail park or shopping centre.
Receive concrete insights into visitor behaviour and start using them right away!
Do you also want to;
Measure the performance of your shopping centre or retail park?
Map visitor flows, dwell times and mobility ?
Measure and optimise the impact of marketing and events?
Increase the accuracy of current data?
Analyse visitors even better, from gender to origin?
And much more...?
Some of our partnerships.
SUCCESS THROUGH VISITORS ANALYTICS.
Get to know your visitors and discover how smart data analysis and footfall intelligence enable better decisions for stores, shopping centres, cities and other locations.
How can we help?
Shopping centre and retail park-specific data provides valuable insights into customer behaviour and preferences, helping owners and managers better understand how to optimise customer experience, assortment and marketing strategies.
- The number of cars entering the car park of your retail park or shopping centre
- The number of visitors, including new and unique visitors
- The average dwell time of visitors in your shopping centre, including a precise time distribution and peak moments
- The frequency with which visitors return
- The ability to compare data between different locations and/or periods
- The gender of your visitors
By using visitor data, shops in retail parks and shopping centres can improve operational efficiency, optimise marketing efforts and provide improved customer service. This can ultimately lead to improved overall performance and profitability of the location.
We use people counters in the form of optical 3D, dome and ANPR sensors and WiFi scanners. The signals we capture are anonymous and not linked to the user.
The sensors have two functions: counting visitors and calibrating the scanners.
Our portal has an open structure, allowing us to easily integrate other data via API and customise the portal to the client's needs. We can also forward our data via API so clients can combine it with other data in their own portal.
Reliability can be guaranteed by continuously calibrating measurements, checking the ratios between the number of people measured and the number of WiFi signals measured, and comparing measurements with other counting points and available data.
Any questions?
Feel free to contact us at info@theretailfactory.eu.
We are ready to answer all your questions and help you with your retail challenges.