The Retail Factory, expert in footfall intelligence.
Looking for a strategic partner in the retail sector, specialised in footfall intelligence and retail analytics? Then The Retail Factory (TRF) is your ideal partner. For more than 10 years, we have supported physical retail by counting visitors and customers, collecting accurate visitor numbers and translating that data into valuable insights. With our high-quality, smart customer counters, in-depth data analysis and strategic advice, we map consumer behaviour in stores, shopping centres, retail parks, cities, municipalities and other physical locations.
With more than 40 years of combined experience in the retail sector, we understand the challenges of retailers and physical locations like no other. From counting and analysing visitor flows to location optimisation, improving the customer experience and measuring performance: our expertise makes it possible to offer targeted and effective solutions for every phase of the physical retail environment.
By systematically counting customers and visitors and linking this data to data-driven insights, we help organisations make better decisions around (store) layout, mobility, workforce planning, marketing campaigns, optimising customer flows and more. Our goal is clear: to increase your success with measurable solutions that truly make an impact.
Do you also want to invest in smart customer counters, powerful footfall intelligence and visitor analysis, fully tailored to your location(s)?
Contact us today for a no-obligation conversation.
Why The Retail Factory?
We help organisations with physical locations, from retail and shopping centres to cities and municipalities, with relevant insights and advice on visitor behaviour.
Accurate microdata.
We deliver accurate, comprehensive and real-time microdata with accuracy of up to 99%. This allows us to answer questions about visitor numbers, origin and behaviour in physical locations.
100% GDPR compliant.
We guarantee 100% GDPR compliance. Our systems are designed to safeguard visitor privacy and data security, so organisations can collect reliable insights without risk.
Retail expertise and experience.
With our many years of experience in the retail sector, we understand the challenges and opportunities. By combining that knowledge with insights into visitor behaviour, we help organisations make strategic decisions and optimise their performance.
Innovative technologies.
We combine innovative technologies such as real-time tracking, advanced data analysis and AI algorithms with our own future-oriented vision on innovation. This way, we measure visitor behaviour accurately and reliably, today and in the future
User-friendly portal.
Our fully personalised, user-friendly and in-house developed data portal provides real-time insights into visitor behaviour, footfall analytics and location optimisation, helping you improve marketing, redesign, revenue and more.
Service and partnership.
As a strategic partner within the sector, high-quality service, customer-focused SLAs and thoughtful advisory solutions are central to us, with a clear focus on the growth and success of our partners. This way, you always have access to accurate and relevant data.
Our management team.
Our management team sets the direction of The Retail Factory and supports our growth, innovation and day-to-day operations.
Peter keeps an overview of ongoing collaborations. He advises and supports team members and takes a personal approach, both internally within the organisation and externally in communication with clients. He always ensures the customer comes first.
With more than 20 years of experience in retail, he has broad knowledge of the retail landscape!
As the driving force behind our commercial strategies and with a deep-rooted belief in the power of personal connection, Jef takes a tailored approach in every interaction, both within our organisation and in contact with our valued clients.
His expertise and passion, together with more than 20 years of experience in the retail sector, have an undeniable impact on our success and our clients' success stories.
As the person responsible for our operational organisation, Luc ensures that processes, teams and systems align seamlessly. With a strong focus on structure, efficiency and continuous improvement, he safeguards the quality of our service delivery and supports every step of project implementation.
His analytical insight makes him a crucial link between IT, technical execution and finance. Thanks to his drive, we build a solid, scalable and future-oriented organisation every day that delivers on our customer promises.
Our commercial and operational team.
Our commercial and operational team ensures smooth collaboration, quality assurance and strong support for our partners every day.
Koen is the guardian of quality, precision and reliability within The Retail Factory.
As Quality Manager, he ensures that every data point is correct, every measurement is clear and every partner can rely on insights that truly make a difference.
With years of experience in the retail sector, Koen understands how crucial reliable data is for strong decision-making. His strength lies in monitoring and optimising processes so that every detail is perfect for our partners,
which aligns seamlessly with our core values: precision, innovation, service and actionable intelligence.
Elin strengthens the team as Marketing & Sales Assistant, after her earlier experience as Junior Consultant and her background in Digital Marketing & Communication.
With her drive for strategy and creativity, she takes full ownership of the marketing function. From website, design and SEO to LinkedIn communication and branding, Elin ensures that The Retail Factory's expertise and insights are communicated clearly and powerfully.
Always looking for innovative and creative ways to strengthen The Retail Factory, she takes our marketing and communication to the next level.
Our technical data team.
In addition to colleagues in the office, a strong technical team works behind the scenes.
Our technicians go out into the field every day to install, maintain and optimise our technologies for our clients. Thanks to their craftsmanship, we ensure that every solution works flawlessly from day one.
Our Data & IT department develops and maintains the portal, manages data flows and connections, and safeguards the accuracy and security of the data.
Our data scientists analyse the data, create tailored insights and ensure that every partner always receives relevant, reliable and up-to-date information in a personalised digital environment.
SUCCESS THROUGH VISITORS ANALYTICS.
Get to know your visitors and discover how smart data analysis and footfall intelligence enable better decisions for stores, shopping centres, cities and other locations.
