Retailers.
Taking your store and sales to the next level by measuring visitor behavior? That's possible!
Discover valuable insights about your visitors and optimize your store operations with our advanced technology. Get deeper insights into visitor behavior and store performance, measure the number of visitors, their attributes and behavior and make data-driven decisions to drive sales, improve customer experience, increase product performance and optimize your staff management.
Do you also want to;
Measure and optimize the offline impact of marketing campaigns ?
Increase the dwell time of your visitors and generate additional sales?
Increase sales through optimization of staff management?
Know and optimize in-store performance ?
Increase and deepen the accuracy of your current data?
And even more...?
Some of our partnerships.
A next level customer counter? How we help.
Specific data for retailers provides valuable insights into customer behavior and preferences, allowing retailers to better understand how to optimize their shopping experience, assortment and marketing strategies
The number of visitors refers to the total number of people who enter your store or location, while the number of passersby includes those who merely walk past the location without entering. The number of passersby can be used to assess the potential of your location and make data-driven investments, such as rearranging the store, giving the window display a new look.
By leveraging visitor data, a store can improve operational efficiency, optimize marketing efforts, streamline inventory management, provide improved customer service, etc... which can ultimately lead to improved overall store performance and profitability.
We use customer counters in the form of optical 3D, dome and LPR sensors and WIFI scanners. The signals we capture are anonymous and unrelated to the user.
The sensors and scanners have 2 functions. Counting visitors and calibrating the scanners.
Our portal has an open structure. We can easily integrate other data via API and customize the portal. On the other hand, we can also forward our data via API. This allows our customers to combine it with other data in their own portal.
Reliability can be guaranteed by:
- Constantly calibrating and calibrating the measurements = what is counted vs. what is effectively observed.
- Checking the ratios between the number of people measured vs. the number of WIFI signals measured.
- Comparing the measurements with other counting points and available data.
Any questions?
Please feel free to contact us at info@theretailfactory.be.
We are ready to answer all your questions and help you with your retail challenges.
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