Retailers.
Take your shop and turnover to the next level by measuring visitor behaviour? You can!
Discover valuable insights about your visitors and optimise your shop operations with our advanced technology. Gain deeper insight into visitor behaviour and shop performance, measure visitor numbers, their characteristics and behaviour, and make data-driven decisions to boost sales, improve customer experience, increase product performance and optimise your staff management.
Do you also want to;
Measure and optimise the offline impact of marketing campaigns?
Increase dwell time and generate extra sales?
Increase turnover by optimising staff management?
Know and optimise in-store performance?
Increase and deepen the accuracy of your current data?
And much more...?
Some of our partnerships.
SUCCESS THROUGH VISITORS ANALYTICS.
Get to know your visitors and discover how smart data analysis and footfall intelligence enable better decisions for stores, shopping centres, cities and other locations.
A next-level people counter? How we help.
Retailer-specific data provides valuable insights into customer behaviour and preferences, helping retailers better understand how to optimise their shopping experience, assortment and marketing strategies
The number of visitors refers to the total number of people entering your shop or location, while the number of passers-by includes people who only walk past the location without entering. The number of passers-by can be used to assess your location's potential and make data-driven investments, such as rearranging the shop or giving the shop window a new look.
By using visitor data, a shop can improve operational efficiency, optimise marketing efforts, streamline inventory management, provide improved customer service, and more... ultimately leading to improved overall performance and profitability of the shop.
We use people counters in the form of optical 3D, dome and ANPR sensors and WiFi scanners. The signals we capture are anonymous and not linked to the user.
The sensors and scanners have two functions: counting visitors and calibrating the scanners.
Our portal has an open structure. We can easily integrate other data via API and customise the portal to the client's needs. We can also forward our data via API, giving clients the opportunity to combine it with other data in their own portal.
Reliability can be guaranteed by:
- Continuously calibrating measurements = what is counted versus what is actually observed.
- Checking the ratios between the number of people measured versus the number of WiFi signals measured.
- Comparing measurements with other counting points and available data.
Any questions?
Feel free to contact us at info@theretailfactory.eu.
We are ready to answer all your questions and help you with your retail challenges.