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Neopaul Signs company logo with pink upward arrow above the name.

Show your brand,
measure your potential.

The first smart signage.

Neolytics logo with the tagline 'Where visibility meets intelligence' framed by an orange curve above and a magenta curve below.

The first smart illuminated advertising.

Neolytics is the world's first smart signage, in collaboration with Neopaul-signs, that combines data analysis and visibility .
Thanks to built-in AI technology , the system provides insight into who your passers-by are, how they behave, how many of them come in, and how well your location is performing.
From visitor and passer-by counting to window performance, demographic data, and zone analysis, Neolytics helps you understand what works, where opportunities lie, and how you can create more impact.
With Neolytics, your signage becomes not only visible, but also intelligent, a valuable source of insights to improve your exposure, conversion, and marketing efficiency .

Wall-mounted square sign displaying the text 'YOUR LOGO' in yellow and pink letters with a close-up inset of the dual-lens white security camera attached above it.Wall-mounted square sign with the Neolytics logo in gray, orange, and magenta colors, showing a close-up of a white security camera attached underneath.

How does it work?

The Retail Factory forces with Neopaul-signs to bring Neolytics to life

  • Smart illuminated advertising with built-in AI
  • Discreet/anonymous look
  • Deeper visibility on the street
  • Cabling included with installation
  • Simpler permit processing
  • Visitor and passerby analysis specific to location and storefront
  • Capture rate and zones-of-interest performance
  • Dwell time, heat maps, and behavioral analysis
  • Personalized dashboards for real-time insight
  • Optimizes visibility, conversion, and marketing efficiency
Neolytics logo with tagline 'Where Visibility Meets Intelligence' framed by curved orange and magenta lines.
Neopaul Signs logo with a pink upward arrow above the company name on a black background.

Illuminated advertising

  • Aesthetic and attractive design
  • Expertise in illuminated advertising and signage
  • Creation of visually striking and high-quality installation
  • Personalized based on customer preferences
Discover Neopaul signs

Footfall intelligence

  • Visitors, passers-by, and demographic data
  • Data expertise for marketing and customer insights
  • Wide range of measuring instruments and reporting
  • 100% GDPR compliant
  • Strategic advice based on data
Storefront sign reading 'Your BRAND' with an inset showing a white dual-lens security camera.Close-up of two small black circular sensors or holes on a white horizontal surface above a black area.

Our sensor is fully integrated into the illuminated advertising, as shown in the image on the right.
Subtle and discreet, but powerful enough to accurately measure everything in the environment.

With Neolytics, your illuminated advertising and your brand become more than just visible; they gain intelligence and measurable impact.
This not only gives you insight into the number of visitors to your store or location, including their characteristics, but also provides you with a broad and complete picture of what is happening outside and on the street.

The technology shows demographic characteristics and behavior : the number of visitors who walk in, the number of passers-by who walk past, the number of people who stop to look at your shop window , and for how long, and much more.

Thanks to The Retail Factory Neolytics, your illuminated advertising becomes a real source of insights that helps you optimize your brand visibility and store and/or location performance.

The insights.

The Retail Factory forces with Neopaul-signs to bring Neolytics to life

Neolytics gives you a clear picture of what is really happening around your store. Our technology measures both passers-by and visitors, and analyzes how many of them stop, enter, and how long they stay in front of your storefront or shop.
This allows you to discover the potential of your location and know what works and what doesn't. Whether it's too few visitors, low conversion rates, or high marketing costs without results, insights into capture rates, storefront and location performance show you exactly where there is room for improvement.

We also offer valuable data on demographics, including gender, age estimation, height, group detection, and more. This allows you to turn your physical store into a measurable, optimizable environment that is fully GDPR-compliant and 100% data-driven.

White human figure icon below the word VISITORS in orange on a black background.
White pedestrian walking icon below the word PASSERBY in orange on black background.
Icon of three people with a magnifying glass highlighting one person, captioned 'Capture Rate'.
Icon of a house with a striped awning and an orange bar chart above it, with text 'WINDOW PERFORMANCE' in orange.
Map illustration with three location pins and the text 'ZONE OF INTEREST' above it in orange.
Bar chart with an upward trending zigzag arrow indicating improved location performance.
Heat map icon with orange dots of varying sizes inside a white square outline and a location pin at the top left corner on a black background.
White clock icon showing 3 o'clock below the text DWELL TIME in orange on black background.
Demographics icon showing age symbol, male and female figures, and a bar chart with connecting nodes.
Icon of a person riding a bicycle with the words 'CYCLIST COUNTING' above it in orange text on a black background.
White walking pedestrian icon below orange text saying PEDESTRIAN COUNTING on black background.
White truck icon on black background with the title Truck Counting in bold yellow text above.
White car icon with the text 'VEHICLE COUNTING' above it on a black background.
White icon of a clean car with sparkles above and the text 'NEW VEHICLES' in gold on black background.
Three car icons with two white cars above one orange car and the text 'UNIQUE VEHICLES' in orange on a black background.
White car icon with flags of Belgium, Netherlands, France, and Germany representing vehicle origin on a black background.
Graphic with two arrows pointing in opposite directions under the title 'Visitor Flow.'
Heat map icon with orange dots of varying sizes inside a white square outline and a location pin at the top left corner on a black background.

For locations with a parking lot or a pylon sign (also known as a totem sign), Neolytics' technology can also measure other KPIs in addition to the standard insights.

For example, the system can analyze traffic and visitor flows through measurements such as vehicle and pedestrian counts, origin analysis, and heat maps. The technology works at high altitudes and is completely weather and wind resistant, making it perfect for shopping centers, retail parks, or stores with parking lots.

Thanks to this data, you can maximize the effectiveness of your pylon sign or smart illuminated advertising, optimize parking management , and improve the customer experience , all of which is fully measurable and strategically deployable.

Overhead grayscale view of a room with chairs and tables, showing four detected people marked by colored circles indicating gender and height within a yellow outlined zone.
A curved roadmap illustrating the customer journey stages from Passerby (1) to Visitor (2) to Client (3) with Neolytics logo and data labels at stages 1 and 2.

Why Neolytics?

Because it has a direct impact on the customer journey: from passerby to visitor and ultimately customer.
Why is this interesting? Because sales start even before someone steps into the store. Where most retailers only have customer data, Neolytics goes one step further.
Thanks to our innovative smart illuminated advertising with built-in AI technology, we offer unique insights into the entire process: passers-by who walk past your store, visitors who stop, incoming traffic, and the behavior of visitors afterwards.

By combining this physical visitor data with existing customer information, you get a complete picture of your target group and can optimize every phase of the journey.
This allows you to convert potential into conversion, turn visibility into real measurable impact, and take your retail strategy to the next level.

Your data, easily accessible
in a personalized portal.

All collected data is processed into personalized dashboards within our portal. This provides a clear and structured overview, including visual insights, making it easy to make strategic and operational decisions.

The dashboards facilitate the analysis of trends in your data.
The data can be viewed by hour, week, or month, and periods can be compared with each other.

Laptop screen displaying The Retail Factory with visitor statistics, including weekly total visits, unique visitors, new visitors, average dwell time, and bar and pie charts for daily visitors and day distribution.