NEW PRODUCT

AGE
ESTIMATION.

What is Age Estimation?

With our latest generation of 3D sensors, we are taking demographic analysis to the next level.
Thanks to the built-in AI module, the sensor can automatically estimate the apparent age of visitors with an accuracy of over 90% and classify them into clear age categories.
This age estimation technology provides an objective picture of visitors and demographics, based entirely on what the sensor observes. This gives you new, reliable KPIs that help you understand visitor profiles and trends much more accurately, without manual counting or guesswork.

Icon with the word AGE in orange letters inside a white incomplete circle, with an orange plus sign at the top right.

The age categories:

0-16 years: Children and teenagers

In development and strongly influenced by parents. Relevant for toys, games, fashion, and entertainment.

17-24 years: Young adults / students

Trend- and technology-driven young people who are price-conscious and looking for experiences.

25-34 years old: Young professionals / starters

Career starters, sometimes with young families, focused on living comfort, technology, travel, and sustainable purchases.

35-49 years old: Families and established professionals

Financially stable families who focus on quality, comfort, and long-term investments.

50-64 years: Experienced professionals / pre-retirement

Comfortable consumers with an interest in health, travel, luxury, and leisure activities.

65+: Seniors / retirees

Price-conscious but quality-oriented buyers who value comfort, health, and social activities.

SMARTER RETAIL THROUGH AI-POWERED DEMOGRAPHICS

Understanding visitors for better results

Shopping behavior and product preferences vary greatly between age groups.
Without insight into who visits your store, shopping center, or public location, it becomes difficult to make smart choices in terms of product range, merchandising, staffing, and marketing.
Retailers, shopping centers, and cities and municipalities need privacy-compliant demographic data to understand visitor profiles and recognize their potential, so that these visitors can be effectively converted into customers.
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Age Estimation offers the solution:

Our vision-based analytics solution provides continuously updated insights about your visitors.
Advanced 3D AI sensors automatically estimate the age of visitors and can be combined with other KPIs, such as gender, group size, and the distinction between adults and children.
Discover which KPIs, in addition to our Age Estimation, are interesting for your location.

The advantages:

Reliable demographic insights

No more assumptions or rough estimates.
Receive accurate, objective data about the age of your location to optimize it, both indoors and outdoors.

Smarter coordination and dynamic processes

Know exactly which age groups are present and tailor product placement, promotions, marketing, and staffing accordingly.
Use data for interactive marketing displays and fact-based decision-making.

Top view of two escalators with green rectangular frames and labels; pink circle indicates female, age 45, height 158 cm; blue circle indicates male, age 55, height 159 cm.

Crowded crosswalk with many blurred pedestrians walking in different directions.

Faster decision-making

Analyze which zones and products or urban locations perform best with different demographic segments and shorten costly testing periods.

Optimization of events and public locations

Gain insight into visitor profiles at marketing events, city festivals, or public events, both indoors and outdoors, so that you can tailor your offerings, communication, and logistics perfectly to the audience present.

Whether it concerns individual stores, shopping centers, or urban projects, reliable age and demographic data can make the difference between maximizing results and missing opportunities.
With Age Estimation from The Retail Factory , you The Retail Factory every visitor flow, increase conversion, and create a personalized, data-driven experience.

The technology:

Our AGE ESTIMATION works on an optical 3D sensor with over 90% accuracy, equipped with dual lenses and built-in AI.
The sensor analyzes shapes, depth, and movements from a bird's-eye view, both indoors and outdoors.

By defining virtual zones and counting lines , movements, inflow, outflow, and presence are measured accurately.
Thanks to image stitching , multiple sensors can form a single uniform analysis area, while retaining zone-specific KPIs.

Overhead store view with shoppers and yellow rectangles marking zones, showing customers’ estimated height and age ranges.

People walking into a store with orange facial recognition boxes over their faces and a security sensor above the entrance.

The Device:

The device has local memory in case of network failure, is remotely configurable, and easily scalable via sensor combinations.
All analysis is done on-device, which means that only pseudonymized metadata is exported, never video images, and never identifiable persons.
The Age Estimation KPI is available on these compatible devices and can be optimally installed at a height between 2.8 and 4.0 meters for the most accurate results.

Portal

All KPIs are automatically processed in our personalized portal, with clear dashboards, visual trends, and comparisons by hour, day, week, or month.
This makes it easy to make strategic and operational decisions based on data, not gut feeling.
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Real-time: View up-to-date information about visitor numbers, length of stay, peak hours, and more.

Privacy: All data processing and operations are carried out in accordance with applicable European GDPR legislation.

Innovative hardware and software continuously collect signals, which we process into reliable data that you can use immediately.

Laptop displaying The Retail Factory with visitor statistics, including total and unique visitors, new visitors, average dwell time, and daily visitor bar chart with weather icons.

Our portal, your data

Designed with your needs in mind, our portal enables you to make data-driven decisions that improve the customer experience and optimize your bottom line.

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Combining KPIs and visitor data for optimal location insights

Did you know that, in addition to AGE ESTIMATION, we also offer other KPIs that give you a better picture of who is visiting your location? This allows you to distinguish between children with and without purchasing intent, track the proportion of men and women , count groups , and even gain insight into the height of visitors.
With these insights, you can tailor your offerings, marketing, and operational choices even more precisely and make the most of every visitor flow.

In addition to the KPIs mentioned above, we can measure much more. Ask us about your specific needs.

SUCCESS THROUGH VISITORS ANALYTICS.

Really get to know your visitors and see how smart data analytics helps you make better choices and grow your business.