Neolytics: Belgian first in smart illuminated signage with data-driven insights for physical retail

Neolytics, the smart illuminated signage from The Retail Factory (TRF), is gaining media attention as a Belgian first. RetailDetail recently reported on this innovative solution, which combines aesthetic design with advanced sensors and AI-driven visitor analysis.

For the first time, retailers, shopping centres and cities can make their passer-by flows, dwell time and behavioural data fully visible – fully GDPR-compliant.

This smart technology makes it possible to measure which zones receive the most attention, how long visitors pause at shop windows or pylon signage, and how actions and campaigns perform. Thanks to Neolytics, physical visibility becomes measurable, marketing strategies gain a data-driven foundation, and organisations can effectively optimise their location performance and visitor experience.

Read the full article on RetailDetail via the link below, or discover more about Neolytics by clicking here.

Link to the article