Neolytics: a first in smart illuminated advertising with data-driven insights for physical retail

Neolytics, the smart illuminated advertising from The Retail Factory TRF), is receiving media attention as a first in Belgium. RetailDetail recently reported on this innovative solution, which combines aesthetic design with advanced sensors and AI-driven visitor analysis. For the first time, retailers, shopping centers, and cities can gain complete insight into their foot traffic, dwell time, and behavioral data—all in full compliance with GDPR.

This smart technology makes it possible to measure which areas receive the most attention, how long visitors linger in front of shop windows or pylon signage, and how promotions and campaigns perform. Thanks to Neolytics, physical visibility becomes measurable, marketing strategies gain a data-driven basis, and organizations can effectively optimize their location performance and visitor experience.

Read the full article at RetailDetail via the link below, or find out more about Neolytics by clicking here.

Link to the article