The first smart signage.
Neolytics is the world's first smart signage, in collaboration with Neopaul-signs, combining data analysis and visibility.
Thanks to built-in AI technology, the system provides insight into who your passersby are, how they behave, how many enter and how well your location performs.
From visitor and passerby counting to window performance, demographic data and zone analysis, Neolytics helps you understand what works, where opportunities lie and how to create more impact.
With Neolytics, your signage becomes not only visible, but also intelligent — a valuable source of insights to improve your exposure, conversion and marketing efficiency.
The Retail Factory partners with Neopaul-signs to bring Neolytics to life
Illuminated signage
Footfall intelligence
Our sensor is fully integrated into the illuminated signage, as shown in the image alongside.
Subtle and discreet, yet powerful enough to accurately measure everything in the surrounding area.
With Neolytics, your illuminated signage and brand become more than visible — they gain intelligence and measurable impact.
You not only have insight into the number of visitors to your store or location, including their characteristics, but also get a broad and complete picture of what happens outside and on the street.
The technology reveals demographic characteristics and behaviour: the number of visitors who walk in, passersby, people who stop to look at your storefront, how long, and much more.
Thanks to The Retail Factory and Neolytics, your illuminated signage becomes a true source of insights to optimise your brand visibility and store and/or location performance.
The Retail Factory partners with Neopaul-signs to bring Neolytics to life
With Neolytics, you get a clear picture of what really happens around your store. Our technology measures both passersby and visitors, and analyses how many stop, enter and how long they stay in front of your storefront or store.
You discover your location's potential and know what works — and what doesn't. Whether it's too few visitors, low conversion or high marketing costs without results: with insights into capture rate, storefront and location performance, you see exactly where opportunities lie to improve.
We also provide valuable demographic data, including gender, age estimation, height, group detection and more. You turn your physical store into a measurable, optimisable environment, fully GDPR compliant and 100% data-driven.
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For locations with a car park or pylon sign (also called totem sign), Neolytics technology can also measure other KPIs alongside standard insights.
The system can analyse traffic and visitor flows through measurements such as vehicle and pedestrian counting, origin analysis and heatmaps. The technology works at great heights and is fully weather-resistant, making it perfect for shopping centres, retail parks or stores with car parks.
With this data, you can maximise the effectiveness of your pylon sign or smart illuminated signage, optimise car park management and improve the customer experience — fully measurable and strategically deployable.
Because it has a direct impact on the customer journey: from passerby to visitor and ultimately customer.
Why is this interesting? Because sales begin before someone even enters the store. Where most retailers only have customer data, Neolytics goes further.
Thanks to our innovative smart illuminated signage with built-in AI technology, we offer unique insights into the complete journey: passersby in front of your store, stopping visitors, incoming traffic and visitor behaviour afterwards.
By combining this physical visitor data with existing customer information, you get a complete picture of your target audience and can optimise every phase of the journey.
You turn potential into conversion, make visibility measurable impact and elevate your retail strategy to a higher level.
All collected data is processed into personalised dashboards within our portal. This ensures a clear and structured presentation, including visual insights, making strategic and operational decisions easy to take.
The dashboards make it easy to analyse trends in your data.
Data can be viewed by hour, week and month, and periods can be compared with each other.
