Our expertise for your visitor data.

sensor view

From a people counter to an in-depth analysis of your visitors

Using micro data and AI extensions, we count and analyse visitor numbers and behaviour, map them, recognise patterns and measure success.
Illustratie bij dienst of marktsegment van The Retail Factory.

In-store analysis & performance of your shop, location or product

We track the movements of your visitors in the shop or on location. Using microdata and AI extensions, we analyse and map the in-store performance of your shops or locations.
trf portal

Microdata insights

We provide valuable insights at micro level, from basic to in-depth analyses via our in-house developed dashboard and API capabilities.
guy with laptop

National shopping centre visitor index

Curious how your shopping centre performs compared to others? The national index is compiled with data from shopping centres across Belgium, accurately mapping national trends.
Advies en support leveren

Advice & support

Because results matter to us, we offer expert advice and tailored support. From analysis to training to strategic support in implementing change within the organisation. Our experienced team is ready to assist you with every challenge.

Innovation and precision for your retail success.

Our expertise in retail analysis goes beyond technology alone.
It is a promise to our clients to always lead in innovation, precision and customer focus.

By collecting and analysing accurate microdata, we offer in-depth insights and developed, among other things, a national index for benchmarking and comparative analyses.
Our expertise enables us to provide tailored advice and support to our clients, so they can optimally benefit from the collected data and improve their strategies.

Discover how our insights can transform your business.

From counting visitors to in-depth location analyses.

We use advanced technologies such as WiFi scanners and optical 3D, dome and ANPR sensors to collect accurate data.
Our systems are enhanced with innovative AI algorithms and offer full API integration for smooth connectivity with other systems.

Visitor profiling and visitor behaviour

We provide accurate visitor counts with real-time people counting, including detailed minute-level analyses. We also use advanced AI extensions to map visitors and their behaviour, such as gender and group detection.

From dwell times to gender recognition to return frequency

Evolution does not stand still: our optical AI solutions offer much more than the old analogue people counter, with accuracy up to 99%.

Heatmap

We give you an overview of the distribution and behaviour of your visitors. Think of interaction or exchange between different measurement points.

Performance of a zone, a shop or a location

We analyse the performance of a zone, shop or location by collecting detailed visitor data, including dwell time, return frequency, gender, group detection and crowd patterns.

lady with shopping bag
Illustratie bij dienst of marktsegment van The Retail Factory.

Capture rate

How many visitors actually enter your shop compared to the number of passers-by.

Weather impact

How the weather is doing, linked to your visitor and passer-by behaviour.

Comparison between periods and places

If you manage multiple locations and want to compare them, or when you want to benchmark certain zones over time.

Visitor frequency

How often does a consumer visit your location, shop or city? We provide reports on a weekly, monthly, quarterly or annual basis. This gives you immediate insight into regular and occasional visitors. You can also measure the effect of marketing campaigns and events.

And much more...

We can measure much more — ask us about your specific needs.

Jouw bezoekers, jouw bezoekersdata.

Discover the place where all your visitor data is centralized. With our portal, you have direct access to your valuable insights.

Up to 99% accuracy

Innovative hardware and software

Using innovative hardware and software, we continuously collect certain signals.
We then process this raw data into accurate data you can act on!

The retail factory portal interface

Real-time

View up-to-date information on visitor numbers, dwell times, peak hours and more.

Privacy first

All data processing and handling is carried out in accordance with applicable European GDPR legislation.

Our portal, your data

Designed with your needs in mind, our portal enables you to make data-driven decisions that improve the customer experience and optimize your business results.

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Het portaal van the retail factory

SUCCESS THROUGH VISITORS ANALYTICS.

Get to know your visitors and discover how smart data analysis and footfall intelligence enable better decisions for stores, shopping centres, cities and other locations.

Decoratieve pay-off achtergrond van The Retail Factory.