How The Retail Factory makes sustainable retail profitable with data and smart technology

In this episode of The Retail Greenhouse, the Retail Office podcast, hosts Sanne Belboom and Anne-Katrien Celis speak with our Commercial Director Jef van Herck of The Retail Factory.

Together with Sanne and Anne-Katrien, Jef explores how TRF uses smart sensors and measurement solutions to underpin and optimise sustainable choices in retail. We show how data helps retail brands and shopping centres measure their impact and make their investments profitable. Because only when sustainability pays off can it truly last.

We dive into the intersection of sustainability, technology and profitability. Because wanting to be sustainable is one thing. Staying sustainable requires more. Too many initiatives still start from gut feeling — a valuable mix of experience and empathy. But what if you can reinforce that feeling with data?

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