Pink Gellac testimonial: data-driven growth and customer experience in the beauty sector

In this video, we show how Pink Gellac, a fast-growing beauty brand with 12 stores, harnesses the power of footfall intelligence to optimise both online and offline customer experience.
Thanks to The Retail Factory (TRF) expertise, Pink Gellac can analyse customer behaviour in and around their stores in a GDPR-compliant way. These valuable insights enable them to respond to customer needs and deliver a premium in-store experience.

By using our advanced technologies for visitor analysis and foot traffic, Pink Gellac can precisely measure whether customers are sufficiently triggered to enter the store and how long they stay.
This makes them a perfect example of a successful data-driven retailer.

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