Stad Halle testimonial: smart urban development with data-driven insights

In this video, discover how the city of Halle works with The Retail Factory (TRF) to strengthen municipal policy with smart data technology.
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As a forward-looking city, Halle uses footfall intelligence to analyse visitor flows and citizen behaviour in a GDPR-compliant way.
Thanks to advanced sensors at strategic locations across the city, Halle gains insight into how long visitors stay, which zones they visit most often, and whether actions such as events, free parking or activation campaigns are effective.

With these insights, the city can not only evaluate the impact of policy measures, but also make evidence-based choices for future initiatives.
Data thus contributes to a vibrant shopping street, strong hospitality zones and a safe public space.
The city of Halle demonstrates with this approach how local governments can use data-driven innovation for a dynamic and attractive city centre.

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