The future of retail management is based on data.

In this video testimonial, Éric De Vlamijnck, Shopping Manager at AG Real Estate, shares his vision for the long-term evolution of Westland Shopping.

With a record 2.3 million visitors in 2026, Westland Shopping is a prime example of how a customer-centric approach, supported by precise KPI tracking, leads to sustainable growth in the Belgian retail market.

Why this case makes a difference

10 Years of Partnership in Retail Analytics

For over a decade, AG Real Estate has relied on The Retail Factory to turn raw foot traffic data into actionable insights.
By integrating micro-data into their daily operations, they have perfected their “Live Shop Play” vision.
This ensures that the tenant mix and the customer experience are always aligned with actual consumer behavior.

The key pillars of this partnership:

Customer-centric decision-making: Making decisions based on facts rather than intuition, thanks to real-time footfall data.

Optimized Tenant Mix: Analyzing visitor traffic to attract and retain the right brands.

Benchmark Performance: Comparing performance across different locations to ensure a high-quality retail offering.

"Today, the ongoing evolution of our center depends on the insights these KPIs provide; they are essential to our day-to-day management." — Éric De Vlamijnck, Shopping Manager at AG Real Estate.

Expertise in Retail Data

The Retail Factory specialized solutions for retail analytics. Using advanced sensors and data processing, we map out customer journeys, dwell times, and conversion potential. This case study demonstrates the impact of long-term dataset analysis on asset management and urban retail development.
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Want to find out what data can do for your location? - Feel free to contact our experts.

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