The future of retail management is data-driven.

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In this video testimonial, Éric De Vlamijnck, Shopping Manager at AG Real Estate, shares his vision for the long-term evolution of Westland Shopping.

With a record 2.3 million visitors in 2026, Westland Shopping is the prime example of how a customer-centric approach, supported by accurate KPI tracking, leads to sustainable growth in the Belgian retail market.

Why this case makes the difference

10 years of partnership in Retail Analytics

For more than a decade, AG Real Estate has relied on The Retail Factory to turn raw visitor flows into actionable insights.
By integrating micro-data into their daily management, they have perfected their 'Live Shop Play' vision.
This ensures that the tenant mix and customer experience are always aligned with actual consumer behaviour.

The key pillars of this collaboration:

Customer-centric decision-making: Making decisions based on facts rather than intuition thanks to real-time footfall data.

Optimised Tenant Mix: Analysing visitor flows to attract and retain the right brands.

Benchmark Performance: Comparing performance across different centres to ensure a quality retail offering.

"Today, the ongoing evolution of our centre depends on the knowledge these KPIs provide us; it is fundamental to our daily management." — Éric De Vlamijnck, Shopping Manager AG Real Estate.

Expertise in Retail Data

The Retail Factory offers specialised solutions for retail analytics. Using advanced sensors and data processing, we map customer journeys, dwell times and conversion potential. This case study proves the impact of long-term dataset analyses on asset management and urban retail development.
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Discover what data can mean for your location? - contact our experts with no obligation.

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