Les Grands Prés: Centralizing Data for the Largest Shopping Center in the Benelux

Located in Mons, Les Grands Prés is the largest shopping center in the Benelux by surface area, spanning over 100,000 m² and featuring a Carrefour hypermarket, an IKEA, a retail park, and 110 stores in the shopping gallery. Director Thomas Cornil explains how centralizing visitor data in The Retail Factory portal has led to greater consistency, faster analysis, and higher accuracy across the entire site.

"In terms of surface area, the Les Grands Prés site is the largest shopping center in the Benelux, with over 100,000 m² of retail space divided between a Carrefour hypermarket, an IKEA, a retail park, and 110 stores in the shopping gallery. We need a vast amount of data to analyze visitor flows, not just for the shopping center, but also for IKEA visitors."

Thomas Cornil's advice to other shopping center operators: try to bring as much data as possible together in the same environment, the same portal. It creates much more coherence and saves a lot of time during analysis.

Since all data has been consolidated into The Retail Factory portal, Les Grands Prés has seen a clear gain in both efficiency and data accuracy, according to the Director.

Watch the full testimonial in the video.