Data-driven optimisation of shopping centres at Shopping Capellen

In this video, The Retail Factory takes you to Shopping Capellen in Luxembourg, where we show how our smart sensors collect real-time data on visitor flows, vehicle movements and in-store behaviour for PATRIZIA SE – fully GDPR-compliant. This advanced technology measures the number of visitors per store, the use of lifts, escalators and stairs, and records vehicle movements, visitor frequency and average dwell time using ANPR technology. We also measure the performance of different zones within the shopping centre.

The collected data is presented in a personalised, user-friendly data portal, enabling you to perform quick and detailed analyses. This allows shopping centres and other locations to improve customer experience, optimise marketing strategies and make data-driven decisions for growth. Watch the video to discover how our solutions help improve shopping centre performance and optimise the overall customer experience.

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