Telenet Retail and TRF: "Translating data into actionable insights"
Since April 2026, Telenet and The Retail Factory (TRF) have been officially collaborating to monitor foot traffic and store performance in Telenet, BASE, and Dual Brand stores. Through customer counting and a single, overarching TRF portal, Telenet can compare its stores, benchmark performance, and track trends over time. We sat down with Dorothy De Sante, Retail Operations Manager at Telenet, and Jef Van Herck, Chief Commercial Officer at The Retail Factory, to discuss the partnership.
What does The Retail Factory measure for Telenet Retail?
The Retail Factory counts the number of visitors per store across all Telenet, BASE, and Dual Brand locations, supplemented by the child ratio.
We were looking for more than just a supplier of customer counters. In TRF, we found a local partner that thinks along with us, acts quickly, and helps us translate data into actionable insights."
- Dorothy De Sante, Retail Operations Manager, Telenet
What are the concrete results of this data?
"The insights regarding visitor numbers, peak times, and conversion help us better align our staff scheduling with actual foot traffic, objectively compare stores, and identify opportunities more quickly. Furthermore, the reports give us a better view of broader market developments within retail."
- Dorothy De Sante
What makes TRF different from a traditional supplier?
"To us, TRF doesn't feel like a traditional supplier, but rather a partner that actively contributes ideas and helps shape the future development of our retail network."
- Dorothy De Sante
The feeling of pride is mutual at The Retail Factory:
"We are incredibly proud of this partnership with Telenet Retail. Together, we prioritize relevance, reliability, and strong retail intelligence to translate data into accurate insights and targeted strategic decisions."
- Jef Van Herck, Chief Commercial Officer, The Retail Factory
From customer counting to an overarching portal where stores can be compared: the partnership between Telenet Retail and The Retail Factory shows how footfall intelligence helps retailers make faster, more targeted decisions.