Retail Insights & Innovation

Neolytics, the smart illuminated signage from The Retail Factory (TRF), is gaining media attention as a Belgian first. RetailDetail recently reported on this innovative solution, which combines aesthetic design with advanced sensors and AI-driven visitor analysis.

The iconic Stadsfeestzaal on the Meir in Antwerp is getting a new lease on life. Thanks to the commitment of new owners, a strong creative team, and the smart use of footfall intelligence from The Retail Factory, the hall is once again becoming a vibrant centre of retail and experience. We spoke with Philippe Blondé, creative director of the Stadsfeestzaal, and Jef Van Herck, commercial director at The Retail Factory, strategic partner of the retail sector by providing relevant and detailed footfall insights.

In this video, discover how State Of Art, a leading retailer in timeless menswear, seized the opening of their new flagship store in Antwerp to present their renewed brand.

In this video, The Retail Factory takes you to Shopping Capellen in Luxembourg, where we show how our smart sensors collect real-time data on visitor flows, vehicle movements and in-store behaviour for PATRIZIA SE – fully GDPR-compliant.

In this video, we show how The Retail Factory, commissioned by Toerisme Vlaanderen, collected footfall intelligence for the ASFALT Festival.

The future of retail management is data-driven. In this video testimonial, Éric De Vlamijnck, Shopping Manager at AG Real Estate, shares his vision for the long-term evolution of Westland Shopping. With a record 2.3 million visitors in 2026, Westland Shopping is the prime example of how a customer-centric approach, supported by accurate KPI tracking, leads to sustainable growth in the Belgian retail market.

Discover how Neolytics, the smart illuminated signage from The Retail Factory (TRF), transforms physical retail with data-driven insights, visitor analysis and smart signage. In collaboration with Neopaul-signs, Neolytics combines stylish, custom-made design with advanced sensors, so that retailers, shopping centres and cities gain complete insight into visitor flows, behavioural data and marketing impact – fully GDPR-compliant. With Neolytics, physical visibility becomes measurable and strategically deployable. Organisations can see precisely which zones receive the most attention, how passers-by and visitors interact with shop windows or pylon signage, and optimise their location performance and visitor experience. This way TRF transforms visibility into intelligent, data-driven decisions for the physical retail environment.

In this episode of The Retail Greenhouse, the Retail Office podcast, hosts Sanne Belboom and Anne-Katrien Celis speak with our Commercial Director Jef van Herck of The Retail Factory.

In this video, we share our insights on measuring the impact of online campaigns in physical stores.

✨ Discover how WONDR, the Belgian brand committed to a sustainable, plastic-free bathroom, uses data to optimise store traffic and analyse customer flows.

In this video, we show how Pink Gellac, a fast-growing beauty brand with 12 stores, harnesses the power of footfall intelligence to optimise both online and offline customer experience.

In this video, discover how the city of Halle works with The Retail Factory (TRF) to strengthen municipal policy with smart data technology.

It's 2022. The world is still recovering from the consequences of the pandemic and retail has been hit hard. Shopping centres, once bustling hubs of activity, are eerily quiet.

In this video, we share the findings of our Belgian Shopping Centers Index, which shows positive growth in visitor numbers at Belgian shopping centres.

In this video, we share the results of our micro-analysis of visitor flows in Belgian shopping centres during the summer sales.